Microenterprises make up 99% of the country’s business sector. They are the lifeblood of local economies and play a crucial role in the response and recovery of communities during disasters.
In times of crisis, microentrepreneurs are among the first to feel the impact—but they are also among the first to act. Through A-PAD Philippines’ Microenterprise Resiliency Program (MRP), small business owners are being equipped with the knowledge, tools, and partnerships they need to prepare before disasters strike, sustain their livelihoods amid disruptions, and bounce back stronger.
From financial literacy and business continuity planning to disaster preparedness and community collaboration, MERP empowers local entrepreneurs to turn resilience into action.